Florida's New Destination for Relaxation with East Coast Softub®

At Innovative Spas, we’ve always been driven by a passion for bringing relaxation and wellness to our community. With over 37 years of experience in the pool and spa industry in the Hampton Roads area of Virginia, we knew it was time to expand our horizons. The idea of opening a new store in Florida was born out of our desire to reach more customers and share the joy of our Softub product line!