Florida’s Trusted Softub® Dealer

Relax. Refresh. Reimagine your backyard with East Coast Softub.

About Our Florida Showroom

Welcome to East Coast Softub — your dedicated Softub dealer in Florida backed by over 37 years of pool & spa expertise. We are part of the family-owned Innovative Spas, known for excellence in the Hampton Roads area of Virginia, and have brought that same passion, quality, and service to Florida. Our showroom is located in the Ellenton Outlet Mall, where you can view, test, and experience our full lineup of Softub models in a sunny, relaxed setting. Officially opened in December 2024, our Florida store was built with meticulous care and a deep commitment to the wellness and enjoyment of our customers.

With leadership grounded in tradition — Jack Whitney’s son now manages the Florida store — we bring a high personal touch to everything: from helping you pick the right tub, to installation, to ongoing service. Our goal is to help you create your own oasis, right here in Florida.

Find Your Perfect Softub

Softub Sportster 140 (1–2 Person)
Lightweight and affordable, the Sportster offers cozy relaxation in small spaces.

Softub Legend 220 (2-Person)
Compact spa ideal for couples, combining portability with strong hydrotherapy in a sleek design.

Softub Resort 300+ (4-Person)
A versatile tub with cushioned seating, powerful jets, and a portable design that fits any Florida lifestyle.

Meet Our Team

Whitney Elliot
CEO

Jack Praver
General Manager

Dylan Johnson
Leisure Consultant

Leanne Shearer
Accounting Manger

Why Choose Us

At East Coast Softub, we believe your hot tub should be more than a purchase — it should be an experience that brings comfort, relaxation, and joy to your everyday life. Here’s why homeowners across the East Coast trust us:

Effortless Comfort
Our Softubs are designed with simplicity and relaxation in mind. Lightweight, portable, and energy-efficient, they deliver the soothing power of hydrotherapy without the heavy maintenance.

Perfect for Any Space
Whether you live in a cozy city townhouse or a sprawling country home, Softub’s flexible design makes it easy to set up in places traditional hot tubs can’t go — patios, decks, balconies, or even indoors.

Energy-Smart Technology
Softub’s advanced insulation and eco-friendly design keep water warm while using just a fraction of the energy of standard hot tubs. More comfort, less cost.

Durable & Built to Last
Crafted with high-quality materials, Softubs withstand the elements year-round while remaining lightweight and easy to move.

Local Expertise, Personal Service
As your East Coast Softub experts, we pride ourselves on personalized guidance from selection to setup. Our team is here to answer questions, offer advice, and make sure you get the most out of your Softub.

What Our Clients Say

    
 
 
      Trustindex verifies that the original source of the review is Google. We love it! Dylan is great! They are so helpful with everything including set up and chemicals. We have been able to call anytime with questions and they have continued to reach out to us to make sure we are happy with our purchase!
  
  Posted on Google  
 
    
   Clifford “cliff” Piotrowski 
 
 
 
 
     Trustindex verifies that the original source of the review is Google. Jack of East Coast tubs did a very thorough and professional job with me.
I was initially upset that the electrical outlet wasn't working help me problem solve a solution then, spent as much time as I needed  completing the installation
  
  Posted on Google  
 
    
   Ronald Galen 
 
 
 
 
     Trustindex verifies that the original source of the review is Google. Such a great way to end an evening! My back loves itAnd it doesn’t break the bank!
  
  Posted on Google  
 
    
   Beth Diotti 
 
 
 
 
     Trustindex verifies that the original source of the review is Google. We absolutely love softubs and Jack was very easy to work with, he is so friendly and helpful. Jack and Dylan delivered both of our softubs and made delivery a breeze. He even took the time to teach me how to take great care of our new tubs! Thank you and we will definitely be referring our friends and family!
  
  Posted on Google  
 
    
   Tim Juback 
 
 
 
 
     Trustindex verifies that the original source of the review is Google. Jack arrived on time to setup my Softub, and he stayed until the tub was full and running.  He went over the chemicals, and was very professional.  This is my 4th Softub (1st in Fl), and I highly recommend the product and Jack’s service.   Thanks Jack!
  
  Posted on Google  
 
    
   Mike H 
 
 
 
 
     Trustindex verifies that the original source of the review is Google. Perfect service and delivery of East Coast Softub. Jack was very helpful explaining the starter package and chemicals. The Portico Softub is just great and first impression of the quality is amazing. Pump and heater for filtration and jets work great!
  
  Posted on Google  
 
    
   Carl-Heinz Kammel 
 
 
 
 
  
  
 
 
      Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Florida’s Trusted Softub® Dealer

About Our Florida Showroom

Find Your Perfect Softub

Softub Sportster 140 (1–2 Person)
Lightweight and affordable, the Sportster offers cozy relaxation in small spaces.

Softub Legend 220 (2-Person)
Compact spa ideal for couples, combining portability with strong hydrotherapy in a sleek design.

Softub Resort 300+ (4-Person)
A versatile tub with cushioned seating, powerful jets, and a portable design that fits any Florida lifestyle.

Meet Our Team

Why Choose Us

At East Coast Softub, we believe your hot tub should be more than a purchase — it should be an experience that brings comfort, relaxation, and joy to your everyday life. Here’s why homeowners across the East Coast trust us:

What Our Clients Say

Special Offer

SEMI SURROUNDDECK BUNDLE

Featuring the Softub Portico+ Cedar Semi Surround + Spa Side Umbrella

Transform Your Backyard Oasis Today!

Florida’s Trusted Softub® Dealer

About Our Florida Showroom

Find Your Perfect Softub

Softub Sportster 140 (1–2 Person) Lightweight and affordable, the Sportster offers cozy relaxation in small spaces.

Softub Legend 220 (2-Person) Compact spa ideal for couples, combining portability with strong hydrotherapy in a sleek design.

Softub Resort 300+ (4-Person) A versatile tub with cushioned seating, powerful jets, and a portable design that fits any Florida lifestyle.

Meet Our Team

Why Choose Us

At East Coast Softub, we believe your hot tub should be more than a purchase — it should be an experience that brings comfort, relaxation, and joy to your everyday life. Here’s why homeowners across the East Coast trust us:

What Our Clients Say

Special Offer

SEMI SURROUNDDECK BUNDLE

Featuring the Softub Portico+ Cedar Semi Surround + Spa Side Umbrella

Transform Your Backyard Oasis Today!

Submit Your Inquiry and get Special Deals

Softub Sportster 140 (1–2 Person)
Lightweight and affordable, the Sportster offers cozy relaxation in small spaces.

Softub Legend 220 (2-Person)
Compact spa ideal for couples, combining portability with strong hydrotherapy in a sleek design.

Softub Resort 300+ (4-Person)
A versatile tub with cushioned seating, powerful jets, and a portable design that fits any Florida lifestyle.