Florida’s Trusted Softub® Dealer

Relax. Refresh. Reimagine your backyard with East Coast Softub.

About Our Florida Showroom

Welcome to East Coast Softub — your dedicated Softub dealer in Florida backed by over 37 years of pool & spa expertise. We are part of the family-owned Innovative Spas, known for excellence in the Hampton Roads area of Virginia, and have brought that same passion, quality, and service to Florida. Our showroom is located in the Ellenton Outlet Mall, where you can view, test, and experience our full lineup of Softub models in a sunny, relaxed setting. Officially opened in December 2024, our Florida store was built with meticulous care and a deep commitment to the wellness and enjoyment of our customers.

With leadership grounded in tradition — Jack Whitney’s son now manages the Florida store — we bring a high personal touch to everything: from helping you pick the right tub, to installation, to ongoing service. Our goal is to help you create your own oasis, right here in Florida.

Find Your Perfect Softub

Softub Sportster 140 (1–2 Person)
Lightweight and affordable, the Sportster offers cozy relaxation in small spaces.

Softub Legend 220 (2-Person)
Compact spa ideal for couples, combining portability with strong hydrotherapy in a sleek design.

Softub Resort 300+ (4-Person)
A versatile tub with cushioned seating, powerful jets, and a portable design that fits any Florida lifestyle.

Meet Our Team

Whitney Elliot
CEO

Jack Praver
General Manager

Dylan Johnson
Leisure Consultant

Leanne Shearer
Accounting Manger

Why Choose Us

At East Coast Softub, we believe your hot tub should be more than a purchase — it should be an experience that brings comfort, relaxation, and joy to your everyday life. Here’s why homeowners across the East Coast trust us:

Effortless Comfort
Our Softubs are designed with simplicity and relaxation in mind. Lightweight, portable, and energy-efficient, they deliver the soothing power of hydrotherapy without the heavy maintenance.

Perfect for Any Space
Whether you live in a cozy city townhouse or a sprawling country home, Softub’s flexible design makes it easy to set up in places traditional hot tubs can’t go — patios, decks, balconies, or even indoors.

Energy-Smart Technology
Softub’s advanced insulation and eco-friendly design keep water warm while using just a fraction of the energy of standard hot tubs. More comfort, less cost.

Durable & Built to Last
Crafted with high-quality materials, Softubs withstand the elements year-round while remaining lightweight and easy to move.

Local Expertise, Personal Service
As your East Coast Softub experts, we pride ourselves on personalized guidance from selection to setup. Our team is here to answer questions, offer advice, and make sure you get the most out of your Softub.

Florida’s Trusted Softub® Dealer

About Our Florida Showroom

Find Your Perfect Softub

Softub Sportster 140 (1–2 Person)
Lightweight and affordable, the Sportster offers cozy relaxation in small spaces.

Softub Legend 220 (2-Person)
Compact spa ideal for couples, combining portability with strong hydrotherapy in a sleek design.

Softub Resort 300+ (4-Person)
A versatile tub with cushioned seating, powerful jets, and a portable design that fits any Florida lifestyle.

Meet Our Team

Why Choose Us

At East Coast Softub, we believe your hot tub should be more than a purchase — it should be an experience that brings comfort, relaxation, and joy to your everyday life. Here’s why homeowners across the East Coast trust us:

What Our Clients Say

Special Offer

SEMI SURROUNDDECK BUNDLE

Featuring the Softub Portico+ Cedar Semi Surround + Spa Side Umbrella

Transform Your Backyard Oasis Today!

Florida’s Trusted Softub® Dealer

About Our Florida Showroom

Find Your Perfect Softub

Softub Sportster 140 (1–2 Person) Lightweight and affordable, the Sportster offers cozy relaxation in small spaces.

Softub Legend 220 (2-Person) Compact spa ideal for couples, combining portability with strong hydrotherapy in a sleek design.

Softub Resort 300+ (4-Person) A versatile tub with cushioned seating, powerful jets, and a portable design that fits any Florida lifestyle.

Meet Our Team

Why Choose Us

At East Coast Softub, we believe your hot tub should be more than a purchase — it should be an experience that brings comfort, relaxation, and joy to your everyday life. Here’s why homeowners across the East Coast trust us:

What Our Clients Say

Special Offer

SEMI SURROUNDDECK BUNDLE

Featuring the Softub Portico+ Cedar Semi Surround + Spa Side Umbrella

Transform Your Backyard Oasis Today!

Submit Your Inquiry and get Special Deals

Softub Sportster 140 (1–2 Person)
Lightweight and affordable, the Sportster offers cozy relaxation in small spaces.

Softub Legend 220 (2-Person)
Compact spa ideal for couples, combining portability with strong hydrotherapy in a sleek design.

Softub Resort 300+ (4-Person)
A versatile tub with cushioned seating, powerful jets, and a portable design that fits any Florida lifestyle.